May 11, 20268 min readMarcos Placona
Most brand monitoring tools are priced for marketing departments, not founders. Here is where the pricing breaks down, which tools still make sense, and how to pick the right tier for what you actually need.
May 10, 20268 min readMarcos Placona
Free tools are not free. This is what brand monitoring costs at every tier — from Google Alerts to enterprise platforms — and how to calculate what you are actually paying.
May 8, 202610 min readMarcos Placona
Everything a startup founder needs to set up brand monitoring from scratch: what to track, which tools to use, how to respond to mentions, and how to build a workflow that compounds.
May 6, 20268 min readMarcos Placona
Share of voice tells you how much of the conversation in your category is about you versus your competitors. Here is how to measure it without Brand24 prices.
May 5, 20268 min readMarcos Placona
A practical decision framework for founders sorting and responding to brand mentions in real time, without getting stuck on what to do first.
May 4, 20264 min readMarcos Placona
A manual brand monitoring workflow costs more than you think. Here is the math on time wasted, mentions missed, and what a real monitoring tool saves.
May 4, 20268 min readMarcos Placona
A practical guide to brand monitoring for founders: which platforms to track, how to set up alerts, and how to build a response workflow that catches opportunities before they disappear.
May 3, 20269 min readMarcos Placona
Catching a mention is the start, not the end. Here is the step-by-step workflow for turning a brand mention into a business outcome — from first alert to resolved action.
May 2, 20268 min readMarcos Placona
A practical guide to getting your first brand monitoring workflow running in under 30 minutes — without a full-time marketing team or a $249/month tool.
May 1, 20269 min readMarcos Placona
Monitoring your brand is the first step. Managing it turns passive awareness into a reputation asset. Here is the framework that compounds over time.
April 30, 202610 min readMarcos Placona
A brand mention without a link is a missed opportunity. Find every unlinked mention, understand the SEO impact, and learn what to do with the list.
April 29, 20268 min readMarcos Placona
Earned media can drive more qualified traffic than paid ads. Here is how to find, track, and act on press coverage and blog features before competitors do.
April 23, 20269 min readMarcos Placona
Learn how to monitor review sites for brand mentions across G2, Capterra, Trustpilot, and directories. Catch feedback early and respond before reviews spread.
April 22, 20265 min readMarcos Placona
Learn how to track blog mentions across the web. Catch product reviews, industry commentary, and brand mentions in blog posts before they spread.
April 21, 20265 min readMarcos Placona
Learn how to track press coverage and media mentions across the web. Stay informed when journalists, analysts, or influencers write about your company.
April 21, 20265 min readMarcos Placona
Online reviews spread fast. Learn how to monitor reviews across the web, catch feedback early, and protect your reputation before negative reviews escalate.
April 18, 202613 min readMarcos Placona
An honest comparison of Reddit monitoring tools in 2026, with verified pricing, real feature breakdowns, and clear guidance on which tool fits which use case.
April 18, 202611 min readMarcos Placona
A practical guide to every option for Reddit brand monitoring — from manual search to automated tools — with honest tradeoffs so you can pick the right setup.
April 16, 202611 min readMarcos Placona
Honest comparison of brand monitoring tools for small business in 2026. Verified pricing and honest guidance on where the affordable line sits.
April 15, 20266 min readMarcos Placona
Learn how to track competitor mentions online. Covers web monitoring, community tracking, and practical workflows for founders and marketers.
April 14, 20264 min readMentionDrop Team
Google Alerts will keep disappointing you because its architecture was built for search results, not web monitoring. Here is what is actually happening - and what works.
April 11, 20263 min readMarcos Placona
Most brands track Twitter and Reddit religiously. But they're invisible in AI answers. Here's the monitoring gap that's costing you deals.
April 7, 20265 min readMarcos Placona
You set up Google Alerts. You received 847 emails. You opened zero. Here is why alerts become useless and what actually works for founders who need signal.
April 7, 20263 min readMarcos Placona
Your brand mentions on Reddit are invisible to Google Alerts. Here's why, and what you can do about it.
April 3, 20265 min readMarcos Placona
Reddit is the biggest blind spot in brand monitoring. Learn why Reddit blocks Google Alerts, why niche subreddits go unmonitored, and what to do instead.
April 2, 20265 min readMarcos Placona
A 24-hour-old alert is not an alert. It is a history lesson. Here is why monitoring speed matters and what happens when you get it right.
April 1, 20265 min readMarcos Placona
Your reputation is being built by people who are not you. Here is why founders need to pay attention to brand mentions, and what to do about it.
March 31, 20264 min readMarcos Placona
Brand24 starts at $199/month. Mention costs $599/month. Most founders only need to know when someone mentions their name. Here's why pricing is broken.
March 24, 20266 min readMarcos Placona
AI search is turning old Reddit threads and forum posts into the first story people see about your brand. Here is what that means for monitoring.
March 23, 20267 min readMarcos Placona
The best Google Alerts alternatives in 2026 — whether you want a free option, affordable real-time monitoring, or enterprise brand monitoring coverage.
March 23, 20268 min readMarcos Placona
Google Alerts missing mentions or arriving late? Here are the most common causes, what to check first, and when it makes sense to switch tools.
March 23, 20265 min readMarcos Placona
What you'll find in the MentionDrop blog as we publish practical brand monitoring guides, comparisons, and SEO-driven resources for founders and marketers.