What is new in MentionDrop

Sometimes your keyword shows up where you don't want it. "Box" appears in unboxing videos. "Sage" turns up in cooking articles. "Notion" gets cited in philosophy papers.

You can now add exclusion words to any keyword and we'll drop mentions that contain them before they reach your inbox. Open the keyword, click "Exclude words from results", type a word, and press Enter. Remove it any time with the X button.

This works per-keyword so exclusions for one keyword never affect your others. Up to 20 exclusion terms per keyword, filtered at match time so nothing is stored and nothing is retroactive — only new incoming mentions are checked.

Available on all plans.

MentionDrop now tracks competitors, not just your own brand.

Tag any keyword as Own brand, Competitor, or Industry on the Keywords page. Competitor keywords feed a new Competitors page with three things on it: stat cards comparing total mentions, sentiment, and share of voice for each brand you track; a bar chart showing share-of-voice over the last 30 days; and a leaderboard of the domains driving the conversation, so you can see at a glance whether your competitor is winning on Reddit, in news, or on independent blogs.

Industry keywords (the category terms like "brand monitoring" or "social listening") are tracked but kept out of share-of-voice math, so a generic category word doesn't drown out the brand-vs-brand picture.

This is the same Firehose pipeline, the same AI summaries, and the same alert delivery you already use, just pointed at the competitive set instead of only your name.

Available on Starter and Pro. Free users get a locked preview of the Competitors page so you can see what it looks like before upgrading.

We tightened up how much mention history each tier keeps:

• Free: 7 days of mention history (was unlimited)
• Starter: 30 days
• Pro: 90 days

Older mentions are still in the system, but only visible to plans that include them. This makes the free tier honest about what it does (watch your own brand, recent mentions only) and lets the paid tiers do the bigger job they were always meant for: portfolio and competitor intel.

If you were on Free and used the longer history, this is the one breaking change. Upgrading to Starter at $29/mo gets you the 30-day window plus the rest of the paid feature set.

You asked for it: every mention now has a one-click action to generate a response.

Reddit threads get a short public reply suitable to post in the conversation. Blog posts and news articles get a personalised cold outreach email with a subject line, ready to send privately to the author. The right mode is picked automatically based on where the mention came from.

You always review and copy the draft before anything goes out. Nothing is sent automatically. Drafts live in a new Reply Drafts page in your sidebar, with tabs for pending, approved, and rejected. Each draft includes the AI's confidence score, a one-line rationale, and any risk flags worth a second look.

Available on Starter and Pro.

If you opened a MentionDrop link from inside the LinkedIn app, Instagram, X, or another in-app browser, then tapped Sign in with Google, Google blocked you with a 403 error. That is Google's policy against OAuth from embedded webviews, not something we could fix on our side.

Now the sign-in and sign-up pages detect the in-app browser, name the app you are in, and tell you to open the page in Chrome or Safari before signing in. There is also a one-tap button to copy the page link.

Every mention card on your dashboard now has thumbs up and thumbs down buttons. Hit thumbs down on the ones that miss the mark, thumbs up on the ones that nail it. The AI takes the hint and gets sharper for that keyword from there on out.

The more you mark, the better it gets at filtering out the noise: the listicles, the aggregator pages, the "10 alternatives to..." posts that tend to slip through.

Two things worth knowing:

1. It only affects future mentions. Existing ones keep their current scores.
2. If your needs change, just keep marking. It adapts.

A common pattern: someone signs up, gets distracted, and never adds a keyword. The product never gets a chance to prove itself.

If you fall into that bucket, you now get a single follow-up email three days after signup with three specific keyword suggestions based on the website you entered during onboarding. One click adds them, and the alerts start flowing.

This only fires once. If you ignore it, that is the end of it.

When MentionDrop drafts a reply for you, it now picks between two modes based on the source of the mention.

Reply mode is for when you are jumping into an existing thread (a Reddit comment, a forum reply, a discussion thread). Drafts skip the formal greeting and read like the next message in the conversation.

Outreach mode is for when the mention came from a blog post, news article, or somewhere else that needs a fresh email. Drafts include a subject line and the kind of opening you would actually use cold.

The right mode is picked automatically. You can still edit before sending.

If you signed up, are still on the free plan, and have not received a useful mention by day seven, you will now get a short coaching email from me.

It covers the most common reasons people stall (keyword too generic, keyword too narrow, missing exclusions) and points to the fix. No upsell, no fake urgency. The goal is to get you to the value, because if MentionDrop never lands a useful mention for you, the upgrade conversation never happens anyway.

The first onboarding step now asks for your website URL. MentionDrop fetches the page, summarises what your company does, and uses that context to suggest keywords that actually fit your business instead of generic guesses.

If you would rather skip it and add keywords manually, you still can. But spending the extra ten seconds gets you a much better starting set.