Brand monitoring your agent can actually call.
MentionDrop is a hosted MCP server for brand and competitor monitoring. Claude, Cursor, VS Code, ChatGPT, and any other MCP client can query your Reddit, Google News, and search mentions, then draft a reply for you to approve.
What should I pay attention to today?
↳ 3 mentions returned · 2 unreviewed · 1 reply-worthy
Found 3 conversations worth your attention:
“Mention.com just raised prices again...”
r/SaaS ·relevance 0.91
“Looking for a Google Alerts replacement...”
r/startups ·relevance 0.87
“MentionDrop is exactly what I needed...”
r/indiehackers ·relevance 0.95
Want me to draft replies for the first two?
Install
Connect it to your agent in about a minute.
One remote endpoint, one bearer token, no local process to babysit. Pick your client, copy the snippet, replace md_live_YOUR_KEY with a key from Settings.
Claude Code
One command in your terminal. Restart the session and the tools show up.
Keys are account scoped and prefixed md_live_. Your agent only ever sees the monitors and mentions on your own account.
Terminal
claude mcp add --transport http mentiondrop https://www.mentiondrop.com/api/mcp --header "Authorization: Bearer md_live_YOUR_KEY"Add --scope user to make MentionDrop available in every project.
Using a client that is not listed? Any MCP client that supports a remote HTTP server and a custom Authorization header will work. Full setup docs.
What agents can do
Stop asking a blank chat box to guess what the market said.
MentionDrop focuses on bounded, high-signal public sources: Reddit, Google News, search results, and selected public web results. Every mention is scored and summarised before your agent ever sees it, so the context window gets signal instead of scrape output.
Summarise brand mentions
Ask for the latest owned-brand mentions and get the context, sentiment, source URL, and suggested next step.
Watch competitor conversations
Pull competitor-role mentions so your agent can spot complaints, comparisons, and positioning gaps.
Find public pain signals
Surface high-intent Reddit, search, news, and public web conversations where people are asking for help.
Draft replies for review
Generate useful reply or outreach drafts from real mentions without letting an agent auto-post on your behalf.
Tool reference
Read market signals. Change things only when you ask.
Read tools are safe to hand an agent for digests, research, and triage. Action tools write to your account or spend AI budget, so keep them behind human intent in your workflows.
| Tool | What it returns | Type |
|---|---|---|
list_keywords | Every monitor on the account with its role, source filters, and relevance threshold. | Read |
get_recent_mentions | Recent mentions with AI summary, sentiment, relevance score, source, and original URL. | Read |
search_mentions | Matching mentions searched across title, summary, URL, suggested action, and keyword. | Read |
get_competitor_signals | Competitor-role mentions, optionally narrowed to a single competitor monitor. | Read |
get_pain_signals | Industry and demand mentions that read as public pain or buying intent. | Read |
get_digest | One call for four groups: owned brand, competitors, demand, and reply-worthy items. | Read |
get_mention | A single account-owned mention by ID with its full analysis payload. | Read |
create_keyword | Creates a monitor. Subject to plan limits and keyword-risk checks. | Action |
update_keyword | Updates monitor metadata, relevance threshold, filters, or active state. | Action |
mark_mention_reviewed | Records a relevant or not-relevant human review against a mention. | Action |
generate_reply_draft | Returns a reply or outreach draft for review. It never sends or posts anything. | Action |
Prompt examples
Ask for outcomes, not dashboards.
“Give me today's MentionDrop digest. Group it by brand mentions, competitor signals, customer pain signals, and reply-worthy items.”
“Find competitor complaints from the last 7 days. Return signal URL, pain, risk, and suggested reply angle.”
“Show me demand signals worth replying to today. Keep it to five and explain why each one matters.”
“Generate a useful, non-salesy reply draft for this mention ID. Make it helpful first, product second.”
Rather not touch a config file at all?
Paste this into Claude, Cursor, or Windsurf and it will find the right config file and add MentionDrop for you.
Add MentionDrop as an MCP server.
Endpoint: https://www.mentiondrop.com/api/mcp
Auth header: Authorization: Bearer md_live_YOUR_KEY
Find my MCP config file and add the server entry.
If unsure which file, check for claude_desktop_config.json
or .cursor/mcp.json.Why an MCP and not a dashboard
A monitoring tool should be a capability, not another tab.
Tessa Kriesel, GTM lead at Tabstack (Mozilla), wrote about wiring MentionDrop's MCP into her Hermes agent so the morning report arrives with filtered conversations and drafted replies instead of a dashboard she has to remember to open. That is exactly the shape this server is built for.
Read her write-up“A tool with an MCP doesn't have to be a place you go. It can be a capability your agent has.”
Tessa Kriesel
GTM lead, Tabstack (Mozilla)
Machine readable
Everything an agent needs to find us on its own.
The endpoint is https://www.mentiondrop.com/api/mcp over streamable HTTP, authenticated with an account-scoped bearer token.
Get started
Give your agent something real to work with.
Dashboards are built for humans checking in. MentionDrop MCP is built for agents that surface the right signals, draft the response, and hand it back to you before anything goes out. Plans start at $29/month with a 14-day money-back guarantee.